$
500
K
X
%
Over half a million sales in 6 months
Sculpting a Perfect Product Launch on Amazon
InDUSTRY:
Sports & Outdoor
TOPICS:
A+ Content
Advertising
Brand Store Redesign
Branding
Copywriting
Design
Keyword Research
SEO
Strategy
Product Placement
Booty Sprout faced the daunting task of establishing its market presence, driving demand, and building a brand identity with a premium fitness product amidst fierce competition with no prior products on Amazon. The challenge was not only to introduce Booty Sprout to potential customers but also to create a lasting impression that would translate into sales.
Booty Sprout turned to Nectar to create its full launch strategy.
Challenges
1
Building Brand Identity
2
Accelerating Customer Awareness
3
Cold Launch (no previous data)
4
Solutions
Nectar approached this challenge with a holistic strategy encompassing every aspect of the Amazon launch:
Amazon Listing and SEO:
Nectar meticulously crafted Booty Sprout's Amazon listing. Keyword research in the category and competitor research was critical in order to ensure the product was showing up in the right places.
Using the right mixture of specific terminology like “hip thrust workout, glute isolation, and a mix of complementary exercises” as well as complementary specific exercises and equipment terminology was key.
The right balance of complementary words and important information about the product was used to help reduce any issues a buyer might have about purchasing a premium priced item.
Advertising Strategy:
Nectar’s advertising team always creates a custom strategy for the brand and product, depending on their place on the market.
It was crucial to use the right mixture of sponsored ad campaigns given the brand new product launch.
The overall strategy was to target top of funnel during the launch to build initial awareness, then narrowing down with specific campaigns given the data.
Sponsored Product Campaigns were the backbone of the ad strategy, maximizing product visibility against specific relevant keywords. They would also capitalize on high-intent searches to drive immediate sales.
Sponsored Brand Campaigns were used to establish brand identity on Amazon, increasing awareness, driving shoppers to the brand store, and enhancing trust through a branded shopping experience.
Sponsored Display Campaigns were used to retarget visitors who viewed but didn't make a purchase, expanded the reach to those with similar shopping interests, and increasing overall exposure and recognition.
Content that converts:
Nectar’s creative team went to work building the brand. They created color palettes and visuals that complemented the product. A combination of new product photography, and graphic design breathed life into creative assets to produce infographics, A+ content, ad content, and Booty Sprout’s Amazon brand store.
These visuals ensured that the product would entice and instill confidence in buyers. The assets were also used on Booty Sprout’s own website, ensuring cross-platform brand consistency. Wherever the shopper found Booty Sprout. They’d find a familiar experience.
Data-led optimization:
Nectar’s team was in place to continually tweak and optimize the performance of the campaigns. The goal was to move units and achieve fast results, but not at the expense of profitability.
Results
In six months, Booty Sprout saw explosive growth:
Launching on June 5th, Booty Sprout swiftly captured the market's attention, with 53 units sold right out of the gate.
The sales trajectory showcased not just rapid growth but sustained month-over-month momentum, ending in an amazing holiday season(selling 637 units in December)—escalating from zero to over half a million dollars in revenue on Amazon within just six months.
Before
After
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