$

76.6

K

X

%

Increase in Subscribe And Save Sales

Waterdrop, a well-known European brand, struggled to gain traction in the highly competitive US market. With a higher price point and facing well-established competitors like Liquid IV, Waterdrop needed a robust strategy to increase its market share and brand recognition in the US. The primary challenges included market penetration, high competition, and low brand awareness, all resulting in a high customer acquisition cost (CAC).

Challenges

1
Market Penetration
2
High Competition
3
Brand Awareness
4
High Customer Acquisition Cost

Solutions

The redesign focused on a customer-centric approach, placing products front and center for an enhanced first-time purchase experience.

Nectar took over Waterdrop's advertising efforts in August 2023, employing a multi-faceted approach using Amazon's full suite of advertising tools:

Full-Funnel Approach for Increasing Brand Awareness and Driving Subscriptions:

Utilizing DSP, Sponsored Products, Sponsored Brands, and Sponsored Display ads to create tailored advertising solutions that enhanced brand visibility and drove subscription growth.

This required deep competitive research and keyword analysis to create brand visibility at every phase of consideration.

Brand Store Redesign:

Optimized the brand store for user experience by improving navigation, highlighting key products, and using optimal product grouping to enhance the shopping journey and increase conversion rates.

Subscribe and Save and Price Point Optimization:

  1. Pack Size Strategy:
    By experimenting with different pack sizes, Nectar introduced 24-packs in January 2024, which resulted in an 18% improvement in conversion rates over four months compared to the 48-pack. As more 24-packs were introduced, they made up 86% of sales within four months.
  2. Subscribe and Save Discounts:
    Implementing a 10% discount for Subscribe and Save (S&S) subscribers led to a 17% month-over-month increase in S&S subscriptions, with shipped revenue from S&S averaging a 14% month-over-month increase.
  3. Incremental Growth Opportunities:
    Continuously monitoring and optimizing campaigns to ensure profitable growth by focusing on Customer Acquisition Cost (CAC) and maximizing Customer Lifetime Value (CLV). As the subscribe and save push took off, there was a trailing organic growth that continued. Interestingly the other, larger packs began seeing sales growth as well.

Results

Sales Growth:

  • Average Daily Sales: Increased by 13.6% post brand store redesign.
  • Organic Traffic Sales: Increased by 17.76%

Buyer Behavior:

  • Market Basket Size: Increased by 14.24%
  • Sales to Visitor Ratio: Improved by 5.62%
  • Units per Order: Experienced a 1.72%
  • The optimized two-pack strategy resulted in a 18% higher CVR.
  • Customer Lifetime Value (CLV) increased by 36% in under six months.
  • Customer Acquisition Cost (CAC) was reduced by approximately 34%.

Subscribe and Save Success:

  • Monthly Subscribe and Save (S&S) sales grew by 76.9%, nearly doubling S&S subscriptions in under 5 months.

Before

After

Similar to this

$

10

K

X

%

Return on Ad Spend

Using Amazon's Demand Side Platform to drive sales and a significant lasting increase in ROAS.

$

263

K

X

%

YoY sales increase

Getting a catalog Amazon-ready, optimizing listings and content, overcoming inventory issues, and achieving explosive sales.

$

50.1

K

X

%

Increase in Total Sales

Strategic listing cleanup, content creation, and variation strategy increases sales for a renowned kitchenware brand.

$

130

K

X

%

YoY ad sales increase

Creating an ad strategy and content for peak season with limited time after transitioning from another agency.

$

33.1

K

X

%

Increase in Global Sales YoY

Global Amazon strategy boosts the brand: Enhanced ads, keywords diversification, and campaign optimization drive sales surge.

$

238

K

X

%

minimum higher CTR from SBV

Using top notch video content for sponsored brand video to drive sales and new-to-brand customers.

$

54

K

X

%

YoY Growth After Brand Store Re-Launch

A brand store redesign leads to brand success, increased visitor sales and order values, and massive year-over-year sales boom.

$

159

K

X

%

YoY Brand Store Sales Increase

A popular home and kitchenware brand gets a brand store redesign and sees and immediate increase in sales and conversions.

$

1281

K

X

%

Increase in Ad Sales YoY

Comprehensive data-driven strategy for listing optimization, refreshed design, and precise advertising campaigns to drive sales.

$

3

K

X

%

Ad Sales While Decreasing ACoS 59.2%

Implementing focused Sponsored Product campaigns and controlling ACOS, for a huge ROAS improvement.

$

56

K

X

%

Increase in Sales YoY

How a well-planned, unorthodox Amazon Prime Day coupon strategy drastically improved montly sales.

$

27

K

X

%

Average Increase in Conversion Rate

Optimized product photography to increase customer engagement, conversions, and sales on Amazon.

$

13.7

K

X

%

Increase in Average Daily Sales

With a Nectar brand store redesign, a top cookware brand saw a significant increase in customer engagement and sales.

$

78

K

X

%

Sales increase YoY

Switching from a new agency, creating a roadmap for growth, building content that converts, grows sales, and achieving a BSR.

$

2

K

X

%

Sales in the First Month

Coordinating content with the brand's advertising strategy to drive traffic and control costs.

$

39

K

X

%

Increase in Revenue

A full-scale Amazon Brand Store redesign improved navigation, product discovery, and conversions driving higher traffic and sales.

$

40

K

X

%

YoY period sales growth

Closing in on the Q4 with a major product recall and creating an ad strategy to come out ahead.

$

147

K

X

%

Conversion rate increase

Updated branding, design, and navigation to markedly increase sales and conversion rates for unique product offerings.

$

20

K

X

%

Conversion Rate Increase

New high-quality photography accurately represented products, and drove increased conversion rates and sales.

$

214

K

X

%

1st Month Sales Increase

Using organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.

$

800

K

X

%

In under 5 months after launching on Amazon

Launching on Amazon the right way with full-funnel advertising, SEO optimization, and creative content development for big sales.

$

44

K

X

%

Increase in Ad Revenue in 30 Days

Unlocking incremental growth opportunities with conservative spending through categorization and ad strategy.

$

33

K

X

%

Increase in Monthly Sales from Organic Traffic

Nectar's comprehensive redesign of an Amazon brand store doubled the homepage conversion rate.

$

65

K

X

%

Sales Increase in 30 Days

Amplifying Amazon sales in 30 days via keyword optimization, product info enhancement, and seasonal targeting.

$

17

K

X

%

Improvement in NTB sales while reducing CAC

Nectar overhauls Doctor's Best's Amazon Ad strategy, resulting in New-To-Brand sales and lower Customer Acquisition Cost

$

117

K

X

%

Increase in Sales

Revitalizing a brand's online store by enhancing UI/UX, streamlining navigation, and showcasing top-selling products to drive sign

$

99

K

X

%

Increase in Top-Line Revenue

Streamlined Amazon strategies from access to data insights like never before, leading to massive growth.

$

18

K

X

%

Growth of Top-Selling Product in Two Months

Improved SEO strategy and leveraged high-impact keywords to boost search ranking, visibility, and sales.

$

500

K

X

%

Over half a million sales in 6 months

Launching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.

$

10

K

X

%

Reduction in ACoS on 5-Figure Ad Spend

Utilizing data-driven insights to boost sales performance and optimize budget allocation for maximum ROI.

$

16

K

X

%

Improvement in TACOS and ROAS

Optimizing TYR's Amazon advertising by reallocating spend from low-priced to high-priced items.

$

50

K

X

%

Monthly Increase in Sales

Revitalized an Amazon store with consistent branding, improved UI/UX, and targeted advertising to boost sales and engagement.

$

55

K

X

%

YoY Increase in Sales

Optimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.

$

685

K

X

%

Increase in Ad Revenue

Achieving massive profitable growth under time and budget constraints by targeting high-intent buyers during peak season.

$

416

K

X

%

Increase in YoY sales

Overcoming ad spend issues and seasonality with precise segmentation and strategic spend management, fueling sustainable growth.

$

16.5

K

X

%

Improvement in TACOS on Monthly 6-Figure Ad Spend

Focused advertising strategy and eliminated wasteful ad spend to enhance sales performance and profitability.

$

17.6

K

X

%

Increase in Organic Sales

A great cookware brand gets a brand store redesign and gets amazing results. We compare the 50 days before and after.

$

2

K

X

%

YoY Growth

The long-term effect of sponsored brand video on brand awareness, new-to-brand sales, growth, and interesting category effects.