Unlocking Incremental Growth in the Catalog

$

44

K

X

%

Increase in Ad Revenue in 30 Days

In the ever-evolving landscape of e-commerce, finding avenues for sustainable growth can be a daunting task. Nostalgia, a leading home appliance brand, faced this challenge as they sought to maximize their advertising efforts. They were performing well through focusing ad spend on the top 10% of their catalog but were struggling to find more opportunities for growth and recent years had made them conservative about raising ad spend or reallocating the budget.

Nectar's advertising team offered a seemingly risky strategy by suggesting a redistribution of the budget to more of the catalog risking sales of the top sellers in exchange for an overall gain. Nectar sought to achieve an ACOS below 10.6% while increasing top-line sales on the entire catalog.

‍

Challenges

1

Existing advertising efforts not driving desired growth

2

Inefficient ad spend allocation

3

Conservative Budget

4

Risk to top sellers

Solutions

Data Insights for Incremental Growth:

To address Nostalgia's objectives, Nectar utilized various Amazon Ads solutions, leveraged customer insights, and conducted market research. They analyzed Nostalgia's advertising campaigns and performance data, leveraging data to uncover untapped potential for incremental growth. They segmented Nostalgia's catalog by brand, category, and seasonality to identify high-converting parent ASINs and profitable products. This approach not only maximized advertising effectiveness but also enabled Nostalgia to capitalize on previously unexplored opportunities.

Strategic Ad Spend Reallocation and Optimization:

From their findings, Nectar developed a comprehensive campaign strategy that reallocated ad spend, strategically prioritizing the highest-converting and most profitable ASINs, considering seasonality. They implemented segmented Sponsored Product campaigns structured by product category to efficiently manage budgets and optimize performance. This approach aimed to increase impressions and sales on products that weren't getting ad spend before and, conversely, reduce overspending on top sellers and products that were cannibalizing organic sales.

Leveraging Additional Advertising Solutions:

Nectar harnessed Sponsored Brand and Sponsored Brand Video campaigns to drive traffic to the updated Brand Store and feature key product categories. They used DSP campaigns to promote top-priority product categories, activate retargeting, and implement conquesting campaigns.

Insight and Measurement:

The team at Nectar used insights and measurements via Amazon Ads solutions to optimize and scale the campaign strategy, ensuring Nostalgia's advertising efforts were fine-tuned for optimal performance. This comprehensive approach, rooted in strategic ad spend and data-driven insights, drove sustainable growth while avoiding the cannibalization of organic sales.

‍

Results

In the first 30 Days:

Ad revenue increased by 44%.
Conversions improved by 12%, reaching an impressive conversion rate of 7.1%.
ACOS (Advertising Cost of Sales) decreased by 28% to 9%.
Impressions surged by 74%.
Clicks grew by 57%.
Shipped Revenue Grew by 10.5%.
DSP drove an increase of 82% in new-to-brand sales.

By implementing data-driven strategies and optimizations, Nectar propelled Nostalgia's advertising campaigns to new heights, delivering exceptional performance through unlocking incremental growth opportunities in the catalog.

‍

Before

After

Similar to this

$

16.5

K

X

%

Improvement in TACOS on Monthly 6-Figure Ad Spend

Focused advertising strategy and eliminated wasteful ad spend to enhance sales performance and profitability.

$

78

K

X

%

Sales increase YoY

Switching from a new agency, creating a roadmap for growth, building content that converts, grows sales, and achieving a BSR.

$

214

K

X

%

1st Month Sales Increase

Using organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.

$

2

K

X

%

Sales in the First Month

Coordinating content with the brand's advertising strategy to drive traffic and control costs.

$

55

K

X

%

YoY Increase in Sales

Optimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.

$

50

K

X

%

Monthly Increase in Sales

Revitalized an Amazon store with consistent branding, improved UI/UX, and targeted advertising to boost sales and engagement.

$

40

K

X

%

YoY period sales growth

Closing in on the Q4 with a major product recall and creating an ad strategy to come out ahead.

$

17

K

X

%

Improvement in NTB sales while reducing CAC

Nectar overhauls Doctor's Best's Amazon Ad strategy, resulting in New-To-Brand sales and lower Customer Acquisition Cost

$

33.1

K

X

%

Increase in Global Sales YoY

Global Amazon strategy boosts the brand: Enhanced ads, keywords diversification, and campaign optimization drive sales surge.

$

339.6

K

X

%

Increase in Total Sales

A revamped Shopify site, optimized content, and targeted ads strategy led to significant sales growth and enhanced online presence

$

238

K

X

%

minimum higher CTR from SBV

Using top notch video content for sponsored brand video to drive sales and new-to-brand customers.

$

65

K

X

%

Sales Increase in 30 Days

Amplifying Amazon sales in 30 days via keyword optimization, product info enhancement, and seasonal targeting.

$

685

K

X

%

Increase in Ad Revenue

Achieving massive profitable growth under time and budget constraints by targeting high-intent buyers during peak season.

$

164

K

X

%

Increase in Net Sales

Designing the perfect shopping experience and boosting digital visibility through targeted ad campaigns.

$

56

K

X

%

Increase in Sales YoY

How a well-planned, unorthodox Amazon Prime Day coupon strategy drastically improved montly sales.

$

33

K

X

%

Increase in Monthly Sales from Organic Traffic

Nectar's comprehensive redesign of an Amazon brand store doubled the homepage conversion rate.

$

99

K

X

%

Increase in Top-Line Revenue

Streamlined Amazon strategies from access to data insights like never before, leading to massive growth.

$

50.1

K

X

%

Increase in Total Sales

Strategic listing cleanup, content creation, and variation strategy increases sales for a renowned kitchenware brand.

$

130

K

X

%

YoY ad sales increase

Creating an ad strategy and content for peak season with limited time after transitioning from another agency.

$

3

K

X

%

Ad Sales While Decreasing ACoS 59.2%

Implementing focused Sponsored Product campaigns and controlling ACOS, for a huge ROAS improvement.

$

10

K

X

%

Reduction in ACoS on 5-Figure Ad Spend

Utilizing data-driven insights to boost sales performance and optimize budget allocation for maximum ROI.

$

76.6

K

X

%

Increase in Subscribe And Save Sales

Increasing subscribers to penetrate a market, grow customer lifetime value, and reduce customer acquisition cost.

$

16

K

X

%

Improvement in TACOS and ROAS

Optimizing TYR's Amazon advertising by reallocating spend from low-priced to high-priced items.

$

1281

K

X

%

Increase in Ad Sales YoY

Comprehensive data-driven strategy for listing optimization, refreshed design, and precise advertising campaigns to drive sales.

$

20

K

X

%

Conversion Rate Increase

New high-quality photography accurately represented products, and drove increased conversion rates and sales.

$

10

K

X

%

Return on Ad Spend

Using Amazon's Demand Side Platform to drive sales and a significant lasting increase in ROAS.

$

39

K

X

%

Increase in Revenue

A full-scale Amazon Brand Store redesign improved navigation, product discovery, and conversions driving higher traffic and sales.

$

800

K

X

%

In under 5 months after launching on Amazon

Launching on Amazon the right way with full-funnel advertising, SEO optimization, and creative content development for big sales.

$

263

K

X

%

YoY sales increase

Getting a catalog Amazon-ready, optimizing listings and content, overcoming inventory issues, and achieving explosive sales.

$

2

K

X

%

YoY Growth

The long-term effect of sponsored brand video on brand awareness, new-to-brand sales, growth, and interesting category effects.

$

200

K

X

%

YoY Sales Growth

Overcoming platform limitations and implementing a new comprehensive digital marketing strategy.

$

500

K

X

%

Over half a million sales in 6 months

Launching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.

$

27

K

X

%

Average Increase in Conversion Rate

Optimized product photography to increase customer engagement, conversions, and sales on Amazon.

$

416

K

X

%

Increase in YoY sales

Overcoming ad spend issues and seasonality with precise segmentation and strategic spend management, fueling sustainable growth.

$

18

K

X

%

Growth of Top-Selling Product in Two Months

Improved SEO strategy and leveraged high-impact keywords to boost search ranking, visibility, and sales.