$
20
K
X
%
Conversion Rate Increase
Bask, an established maker of luxurious scented candles, had been struggling with a decline in sales and a weak online presence. Their product images were outdated and of low quality, which failed to capture the true essence and beauty of their candles.
Recognizing the need for a fresh approach to their online branding, Bask sought Nectar's expertise in professional photography, design, and e-commerce strategy to breathe new life into their product listings.
Challenges
1
Poorly Photoshopped Images
2
Outdated, Low Quality Imagery
3
Depressed Conversion Rate
4
Low Sales
Solutions
Nectar's photographer applied their expertise in lighting and high-resolution photography to capture stunning new product images. The photographer carefully arranged the lighting to emphasize the intricate details and textures of the candles, ensuring that each product was displayed in the best possible light. By using professional-grade equipment and high-resolution settings, the images were crisp, clear, and showcased the products' quality and features.
The new images were true-to-life, providing an accurate and compelling visual representation of the products. The updated photography effectively described the products, enhancing their appeal and marketability. As a result, the candles were presented in a more attractive and enticing manner, making them stand out from the competition.
Our team put the images in place, A/B tested images to validate, and optimized the listings.
Through the use of professional photography, the products were given the opportunity to shine and make a lasting impression on potential customers. The investment in high-quality visuals elevated the overall presentation of the candles and contributed to the client's success in the e-commerce marketplace.
Before:
- The candles were photoshopped as small decorations.
- In mobile view, candles were hard to see.
- Flames and smoke were unrealistic in size, which made it very unnatural.
- Colors and textures were faded due to using old product photos and photoshop.
- Candles weren’t the main focus, the background was too cluttered, and there were too many focal points.
- Candles were discolored and yellow with a badly photoshopped shadow and flat look.
After:
- Real life images add depth and realism to the products.
- Candles are now the focus of the image.
- Candles stand out in both desktop and mobile views.
- Colors and textures are true-to-life from using real life photos instead of photoshop.
- Simple background with natural wood tones to compliment rather than compete with the candles. Emphasis is solely on the candles.
- Studio lighting shows the candle color more accurately as well as provide realistic highlights and shadows.
Results
By replacing the old, poorly-edited images with new, professionally-taken photos, the client experienced a significant improvement in their conversion rate, with an increase of 15-20%. The investment in professional photography proved to be cost-effective, as the returns generated from the refreshed photoshoot far outweighed the initial expenses.
The increase in conversion rate and sales provided a continuous return-on-investment (ROI) for the client, confirming the value of high-quality visual assets. New product photography is one of the easiest ways that Nectar can help you improve your profits in a cost effective manner.
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After
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