Transforming an Amazon Store to Unlock Growth

$

147

K

X

%

Conversion rate increase

River of Goods is a sourcing and product development company that offers unique lighting products, home furnishings and décor accents.

Revenue from their Amazon store was dismal due to its layout lacking consistent branding and strategy, and marketing not focused on conversion. This prevented the conversion rate (CVR) and sales from increasing by double and triple digits.

Challenges

1

Inconsistent Branding

2

Poor UI/UX

3

Deficient Shopper Journey

4

Insufficient Strategy

Solutions

Nectar’s graphic design team rebuilt the store from the ground up. First, Nectar’s designers created a clean and modern design with a strong color palette, texture, branded headers, typefaces, and a clean typeface hierarchy. After establishing a strong aesthetic, the team reorganized the store’s navigation menus and layout, and also added marketing panels throughout the site. Lastly, the team improved the function and marketing of the store by creating more categories and subcategories and adding top-selling products to each page.

Results

After thirty days, monthly sales increased 33% for the store and 224% for the home page. The home page monthly sales rose from 4 figures to 5 figures and increased by over $10,000. In addition, the conversion rate (CVR) increased by 29% for the store and 147% for the home. One can argue that the sales and conversion rate changes on the home page are extremely important. These fantastic results from the home page redesign were achieved through years of experience and great design based on fact-finding, data, and a clear marketing strategy. Is your Amazon store strategy and content sufficient? If you’re not sure or want more guidance, Nectar can help.

Before

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