ChuckIt gets thrown a brand store makeover

$

39

K

X

%

Increase in Revenue

ChuckIt! is a globally recognized pet toy brand under the Petmate family, known for its innovative designs that keep dogs engaged and active.

Despite its strong reputation, its Amazon Brand Store was outdated, lacking a cohesive structure, clear navigation, and optimized content to fully capture customer interest. The shopping experience was disjointed, making it difficult for customers to find the right products, discover complementary items, or engage with the brand in a meaningful way. As a result, conversion rates, organic traffic, and average order value (AOV) were not reaching their full potential.

To address these gaps, Nectar executed a full-scale Brand Store redesign, transforming ChuckIt!’s Amazon presence into a visually compelling, conversion-driven shopping experience.

Challenges

1

Inconsistent Brand Presence

2

Low Organic Traffic

3

Shopping Journey Conversion Gaps

4

Improving AOV

Solutions

To tackle these challenges, Nectar, implemented a comprehensive Amazon brand store and asset overhaul.

Brand Store Creative Optimization

Nectar created a new Amazon Brand Store for ChuckIt!

1. Modernized Store Layout & Navigation

Nectar restructured the ChuckIt! Brand Store with a clear, intuitive design that made shopping easier:

Created logical product categories to guide customers based on how they shop (e.g., Flyers, Launchers, Tug & Toss).
Improved navigation structure, reducing friction and making it easier to browse and find products.
Designed a more engaging homepage, featuring lifestyle imagery and a stronger brand identity.

2. Optimized Product Discovery & Cross-Selling

To drive higher AOV and increase conversions, Nectar:

Mapped the shopping journey to showcase complementary products within each category.
Used visual storytelling to highlight ChuckIt!’s unique selling points (durability, performance, and fun).
Implemented category-specific sections that grouped products strategically for easy bundling and upsells.

3. High-Impact Visual & Content Enhancements

The new brand store was designed to improve engagement and trust through compelling visuals and strategic content:

Enhanced lifestyle imagery showing dogs actively using ChuckIt! toys, reinforcing brand excitement.
Improved Product Photos: improving the product photos by showing clear features and better color vibrancy (New Nectar Product Photos showed an average increase in CVR of 27% compared with the older photos).
Refreshed product descriptions focused on key benefits and customer needs.
Consistent brand aesthetics aligned with ChuckIt!’s overall marketing, reinforcing recognition across platforms.

Results

39% Revenue Growth

49% Increase in Organic Traffic

11% Increase in Average Order Value

9% Efficiency Gain :

Purchase intent and discoverability improved, which led to fewer views per visit while increasing session value.

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Before

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