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Over and Back, an experienced dinnerware brand with success in brick-and-mortar retail, wanted to enter the Amazon e-commerce space. With no prior online presence, they turned to Nectar to craft a launch strategy that would capture the market and lead to profitable growth.
Nectar developed a comprehensive strategy starting from account setup through creative asset development, keyword research, and a full-funnel advertising plan. It would be challenging as in a competitive market with no brand awareness. There was an expectation to arrive successfully and remain competitive given their historic retail success. The pressure was on.
Nectar crafted a strategic roadmap to launch Over and Back on Amazon, ensuring a smooth transition into e-commerce while building a strong brand presence and driving sales:
In under 5 months from launch:
Over 800k in Total Sales
(60% Ad Sales and 40% Organic Sales).
*Note that this was over double Nectar's original projections.
Launching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.
ExploreGetting a catalog Amazon-ready, optimizing listings and content, overcoming inventory issues, and achieving explosive sales.
ExploreUsing organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.
ExploreRevitalized an Amazon store with consistent branding, improved UI/UX, and targeted advertising to boost sales and engagement.
Explore