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Over and Back, an experienced dinnerware brand with success in brick-and-mortar retail, wanted to enter the Amazon e-commerce space. With no prior online presence, they turned to Nectar to craft a launch strategy that would capture the market and lead to profitable growth.
Nectar developed a comprehensive strategy starting from account setup through creative asset development, keyword research, and a full-funnel advertising plan. It would be challenging as in a competitive market with no brand awareness. There was an expectation to arrive successfully and remain competitive given their historic retail success. The pressure was on.
Nectar crafted a strategic roadmap to launch Over and Back on Amazon, ensuring a smooth transition into e-commerce while building a strong brand presence and driving sales:
In under 5 months from launch:
Over 800k in Total Sales
(60% Ad Sales and 40% Organic Sales).
*Note that this was over double Nectar's original projections.
Implementing focused Sponsored Product campaigns and controlling ACOS, for a huge ROAS improvement.
ExploreIncreasing subscribers to penetrate a market, grow customer lifetime value, and reduce customer acquisition cost.
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