Amazon Growth & Optimization
Amazon Growth & Optimization: Full-Service Management That Drives Results
Amazon is the largest single opportunity in ecommerce, and also the most complex channel to run well. At $600B+ in annual US sales, it's where most growth-stage brands build their first meaningful digital presence. But the brands that actually scale on Amazon don't treat it like a marketing channel — they treat it like an operation, with advertising, catalog, inventory, compliance, and creative all working on the same rhythm. That's the work we do every day.
Unlike agencies that specialize in just Amazon ads or just operations, Nectar provides a full-stack team dedicated to your Amazon business: advertising specialists managing six- and seven-figure monthly budgets, operations managers handling inventory and account health, creative teams optimizing listings and A+ Content, and data analysts extracting insights from iDerive. This integrated approach ensures every element of your Amazon presence works together to drive profitable growth.
We support Seller Central (3P), Vendor Central (1P), and hybrid accounts, tailoring strategy and operations to each brand’s structure and goals. For sellers, we help manage FBA operations, Buy Box performance, and marketplace growth. For vendors, we support forecasting, purchase order alignment, retail readiness, and compliance. For hybrid accounts, we coordinate strategy across both models to improve performance and reduce operational friction.
Core Amazon Services
How We Run Amazon: Advertising, Operations, and Content
Our Amazon advertising team runs Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP as a single coordinated program — not four separate campaigns competing with each other for budget. We use Amazon Marketing Cloud for attribution and incrementality measurement, and iDerive for the profit-level view that tells us whether a winning ROAS campaign is actually making money at the unit-economics level.
Amazon operations encompass inventory forecasting to prevent stockouts, catalog compliance monitoring, case resolution, review management, and account health optimization. We handle the day-to-day operational details that keep your business running smoothly - FBA shipment coordination, stranded inventory resolution, policy violation appeals, and brand registry protection.
Creative is where most Amazon brands underinvest, and it's where the conversion-rate gap between winners and losers is biggest. Our New Jersey-based creative studio produces product photography, video, A+ Content, Enhanced Brand Content, and Brand Stores that are built for Amazon's buy-flow — not repurposed from your DTC site — with iteration cycles measured in days, not quarters.
Proven Results: Case Studies and Client Success Stories
A pet supplement brand came to Nectar with $2M in annual Amazon revenue but struggling with profitability and stockouts. Within 18 months, we grew revenue to $5M+ while improving contribution margin from 18% to 27%. The strategy combined aggressive advertising expansion (scaling monthly ad spend from $40K to $120K while improving ROAS from 3.2X to 4.1X), inventory forecasting improvements that reduced stockout frequency from 15% to 2%, and listing optimization that lifted conversion rates from 8% to 13%.
A home and kitchen brand was spending $80K monthly on Amazon advertising with declining returns (ROAS had fallen from 4.5X to 2.8X over 6 months). Our advertising team rebuilt campaign structure from the ground up, implementing advanced negative keyword strategies, sophisticated bidding rules, and better product-keyword alignment. Within 90 days, ROAS recovered to 4.1X - a 45% improvement - while maintaining similar ad spend levels. The turnaround freed up $35K+ monthly in wasted spend that we redirected to high-performing campaigns.
These results aren't outliers - they represent our standard approach to Amazon growth and optimization. Whether you're launching on Amazon, scaling an existing presence, or turning around underperforming accounts, our integrated team delivers measurable improvements in revenue, profitability, and operational efficiency. Schedule a consultation to discuss your specific goals and how our full-service Amazon management drives results.
FAQ
Amazon PPC takes 60–90 days to fully stabilize. Expect first impressions within hours, first clicks within a day, and enough data to optimize after 2–3 weeks — provided daily spend stays above $50 and the catalog is healthy. Expect elevated ACOS during the first 30 days while you’re paying for search-term discovery. The cull-and-scale loop on underperforming search terms accelerates between weeks 2 and 6, and most accounts settle into predictable performance by day 90.
Amazon agencies typically charge $3K–$15K/month for management retainers and $8K–$20K/month for full-service engagements that bundle ads, creative, catalog ops, and case management. Some agencies pair the retainer with a percentage of ad spend (2–5%) or a percentage of marketplace revenue (3–8%). Performance-only deals that charge 15–25% of ad spend with no retainer exist but are rare — most agencies don’t take that risk below $500K annual Amazon revenue.
Seller Central is Amazon’s 3P (third-party) platform where you own inventory, set the price, and run your own marketing — Amazon takes a referral fee. Vendor Central is the 1P (first-party) platform where Amazon places POs, owns the inventory, sets the price, and lists you as the manufacturer. 1P margin is thinner but you get access to AMS campaign types and AMC cleaner data. Most mid-size brands run hybrid: hero SKUs on 1P for volume and Amazon-advertising leverage, long-tail SKUs on 3P for control and margin. Neither is automatically better; the question is where each SKU performs.
In the first 30 days with a new Amazon agency, expect discovery, audit, and access handoff — not live campaign changes. Days 31–60 bring foundation changes (campaign restructures, listing optimization, creative briefs). Days 61–90 produce the first real performance signal and a rolling 90-day plan. A good agency spends days 1–30 auditing your account, documenting baseline performance, and identifying quick-win opportunities. You should expect very little execution in the first two weeks — reporting and diagnostic calls instead. Days 61–90 produce initial performance signal from the foundation changes, first strategic recommendations based on actual data, and alignment on a rolling 90-day plan for the next quarter. If an agency is “running campaigns” in week 1, they’re either skipping the audit or rebadging work they did on another account.
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