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Made In Cookware, a premium kitchenware brand, aimed to elevate its Amazon presence through a comprehensive redesign of its brand store.
The goal was to align the store with the brand’s direct-to-consumer (DTC) website, improve user experience, and drive significant sales growth.
By focusing on user engagement, strategic product positioning, and enhanced navigation, Made In Cookware sought to increase both organic and sponsored traffic sales.
To address these challenges, Nectar implemented a strategic overhaul of Made In Cookware’s Amazon brand store, focusing on several key areas:
13.7% increase in average daily sales.
10.7% increase in the average market basket size—more items per order.
34.9% improvement in the sales-to-visitor ratio.
11.6% increase in organic traffic sales.
18.4% increase in sponsored brand traffic sales.
Revitalizing a brand's online store by enhancing UI/UX, streamlining navigation, and showcasing top-selling products to drive sign
ExploreOptimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.
ExploreLaunching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.
ExploreA great cookware brand gets a brand store redesign and gets amazing results. We compare the 50 days before and after.
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