Growing Amazon Sales Through Full-funnel Advertising and Premium Content

$

55

K

X

%

YoY Increase in Sales

Bedgear, a leading brand in performance bedding, aimed to significantly boost its presence and sales on Amazon.
Bedgear experienced issues in FBA implementation and inventory management. They also needed new content to enhance the shopping experience.

It should be noted that Bedgear is on the pricier side in a market with stiff competition and needed every advantage to stand out.

Bedgear partnered with Nectar to achieve impressive growth and enhance its product listings, resulting in substantial year-over-year improvements.

Challenges

1

FBA Implementation

2

Inventory Management

3

Content Enhancement

4

Challenging Price Point

Solutions

Nectar employed a comprehensive approach to address Bedgear’s challenges and drive growth:

FBA Expansion: Focused on expanding FBA listings to 180 offers, optimizing top categories for increased revenue.
‍
Inventory Management: Provided monthly forecasts to ensure a healthy inventory position, avoiding stockouts and overstock situations.
‍
Content Enhancement: Achieved Premium A+ Qualification and created 15 standard A+ pages, enhancing product listings and driving higher conversions.
‍
Leveraged full-funnel advertising tactics (including the continued use of Sponsored Brand Video) to increase brand awareness and drive sales, particularly around key events like Amazon Prime Day.
‍
Quarterly and Monthly Planning: Regular planning and adjustment to strategies, including navigating leadership changes at Bedgear, ensuring alignment and success.

Results

55% YoY increase in sales.
‍
236% growth in Prime Day sales.
‍
Revenue increased by 62% from new storefront design.
‍
Mattress Protector sales increased by 261%.
‍
Bed Sheets sales soared by 776%.
‍
Attracted 63% more new customers YoY, with repeat customers surging by 59%.

Before

After

Similar to this

$

2

K

X

%

Sales in the First Month

Coordinating content with the brand's advertising strategy to drive traffic and control costs.

$

147

K

X

%

Conversion rate increase

Updated branding, design, and navigation to markedly increase sales and conversion rates for unique product offerings.

$

2

K

X

%

YoY Growth

The long-term effect of sponsored brand video on brand awareness, new-to-brand sales, growth, and interesting category effects.

$

685

K

X

%

Increase in Ad Revenue

Achieving massive profitable growth under time and budget constraints by targeting high-intent buyers during peak season.

$

3

K

X

%

Ad Sales While Decreasing ACoS 59.2%

Implementing focused Sponsored Product campaigns and controlling ACOS, for a huge ROAS improvement.

$

159

K

X

%

YoY Brand Store Sales Increase

A popular home and kitchenware brand gets a brand store redesign and sees and immediate increase in sales and conversions.

$

54

K

X

%

YoY Growth After Brand Store Re-Launch

A brand store redesign leads to brand success, increased visitor sales and order values, and massive year-over-year sales boom.

$

238

K

X

%

minimum higher CTR from SBV

Using top notch video content for sponsored brand video to drive sales and new-to-brand customers.

$

10

K

X

%

Reduction in ACoS on 5-Figure Ad Spend

Utilizing data-driven insights to boost sales performance and optimize budget allocation for maximum ROI.

$

50.1

K

X

%

Increase in Total Sales

Strategic listing cleanup, content creation, and variation strategy increases sales for a renowned kitchenware brand.

$

33.1

K

X

%

Increase in Global Sales YoY

Global Amazon strategy boosts the brand: Enhanced ads, keywords diversification, and campaign optimization drive sales surge.

$

17.6

K

X

%

Increase in Organic Sales

A great cookware brand gets a brand store redesign and gets amazing results. We compare the 50 days before and after.

$

117

K

X

%

Increase in Sales

Revitalizing a brand's online store by enhancing UI/UX, streamlining navigation, and showcasing top-selling products to drive sign

$

263

K

X

%

YoY sales increase

Getting a catalog Amazon-ready, optimizing listings and content, overcoming inventory issues, and achieving explosive sales.

$

416

K

X

%

Increase in YoY sales

Overcoming ad spend issues and seasonality with precise segmentation and strategic spend management, fueling sustainable growth.

$

1281

K

X

%

Increase in Ad Sales YoY

Comprehensive data-driven strategy for listing optimization, refreshed design, and precise advertising campaigns to drive sales.

$

40

K

X

%

YoY period sales growth

Closing in on the Q4 with a major product recall and creating an ad strategy to come out ahead.

$

50

K

X

%

Monthly Increase in Sales

Revitalized an Amazon store with consistent branding, improved UI/UX, and targeted advertising to boost sales and engagement.

$

44

K

X

%

Increase in Ad Revenue in 30 Days

Unlocking incremental growth opportunities with conservative spending through categorization and ad strategy.

$

13.7

K

X

%

Increase in Average Daily Sales

With a Nectar brand store redesign, a top cookware brand saw a significant increase in customer engagement and sales.

$

78

K

X

%

Sales increase YoY

Switching from a new agency, creating a roadmap for growth, building content that converts, grows sales, and achieving a BSR.

$

99

K

X

%

Increase in Top-Line Revenue

Streamlined Amazon strategies from access to data insights like never before, leading to massive growth.

$

56

K

X

%

Increase in Sales YoY

How a well-planned, unorthodox Amazon Prime Day coupon strategy drastically improved montly sales.

$

214

K

X

%

1st Month Sales Increase

Using organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.

$

17

K

X

%

Improvement in NTB sales while reducing CAC

Nectar overhauls Doctor's Best's Amazon Ad strategy, resulting in New-To-Brand sales and lower Customer Acquisition Cost

$

10

K

X

%

Return on Ad Spend

Using Amazon's Demand Side Platform to drive sales and a significant lasting increase in ROAS.

$

500

K

X

%

Over half a million sales in 6 months

Launching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.

$

18

K

X

%

Growth of Top-Selling Product in Two Months

Improved SEO strategy and leveraged high-impact keywords to boost search ranking, visibility, and sales.

$

16.5

K

X

%

Improvement in TACOS on Monthly 6-Figure Ad Spend

Focused advertising strategy and eliminated wasteful ad spend to enhance sales performance and profitability.

$

39

K

X

%

Increase in Revenue

A full-scale Amazon Brand Store redesign improved navigation, product discovery, and conversions driving higher traffic and sales.

$

339.6

K

X

%

Increase in Total Sales

A revamped Shopify site, optimized content, and targeted ads strategy led to significant sales growth and enhanced online presence

$

76.6

K

X

%

Increase in Subscribe And Save Sales

Increasing subscribers to penetrate a market, grow customer lifetime value, and reduce customer acquisition cost.

$

800

K

X

%

In under 5 months after launching on Amazon

Launching on Amazon the right way with full-funnel advertising, SEO optimization, and creative content development for big sales.

$

16

K

X

%

Improvement in TACOS and ROAS

Optimizing TYR's Amazon advertising by reallocating spend from low-priced to high-priced items.