Amazon Catalog Overhaul

$

263

K

X

%

YoY sales increase

Bric's, a renowned luxury travel brand, aimed to achieve substantial sales growth year-over-year for their top-selling collections: Bellagio, BY Ulisse, and X-Travel.

Recognizing the need for a comprehensive strategy, Bric's partnered with Nectar. The majority of Bric’s listings were nowhere near Amazon-ready with advertising and branding. Their catalog needed a serious overhaul in terms of strategy and content.

‍

Challenges

1

Unoptimized listings

2

Low converting images

3

No clear plan

4

Inventory Struggles

Solutions

Nectar designed a multi-faceted approach to address Bric's sales growth objectives, focusing on the Bellagio, BY Ulisse, and X-Travel collections.

Stage 1 SEO Optimization:

Nectar conducted in-depth keyword research and competitor analysis to identify high-impact search terms and optimize product listings. By strategically incorporating relevant keywords.

For example: Nectar used better branded terms, like Bric's Luggage, Bric's Suitcases, etc.

Nectar also incorporated also competitor and category keyword targets. In terms of listing SEO, Nectar went from having a listing with a title like "Bric's X-Bag/X-Travel Duffel" and a few short bullet points to having a fully fleshed out, SEO optimized listing. Nectar did this for the majority of Bric’s listings.

Stage 2 Dedicated Content:

Nectar's content team developed compelling product descriptions, engaging brand stories, and informative guides for each top-selling collection. This dedicated content showcased the unique features, craftsmanship, and luxury appeal of Bric's products, capturing the attention and interest of potential customers.

Stage 3 Full Ad Strategy:

Nectar implemented an optimized advertising strategy, including Sponsored Product campaigns, Sponsored Brands, and Sponsored Display ads. By targeting specific audiences and leveraging data-driven insights, Bric's products gained increased exposure, driving relevant traffic and potential conversions.

Stage 4 Inventory Performance:

Nectar collaborated closely with Bric's to improve inventory management and availability. The challenge was with their multi-channel fulfillment. Bric’s was allocating more inventory units to other wholesalers and other sales channels, leaving their Amazon store shorthanded.

By closely monitoring stock levels, optimizing product replenishment, and ensuring seamless fulfillment, Bric's was able to provide a superior customer experience, resulting in increased customer satisfaction and loyalty.

‍

Results

Results:

Nectar's strategic efforts and collaborative partnership with Bric's delivered remarkable sales growth for their best year to date.

Sales increased by 263%

‍

Before

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