$
78
K
X
%
Sales increase YoY
Switching Agencies and Increasing Sales
InDUSTRY:
Patio, Garden & Tools
TOPICS:
Advertising
Branding
Main Images
Brand Store Redesign
SEO
Agency Transition
Turf Titan, a renowned brand in gardening and lawn care products, set its sights on maximizing their sales growth year-over-year. With an assortment of top ASINs including K9 Correcter, Hydro Holder, and Lawn Striper, Turf Titan's success throughout the year was crucial.
They transitioned from another agency and were dissatisfied with their quality of content. Turf Titan turned to Nectar for a redefined strategy to achieve growth and stand out.
Challenges
1
Agency Transition
2
Low Converting Content
3
Ineffective Branding
4
No Roadmap
Solutions
Recognizing the importance of Turf Titan's goals, Nectar quickly crafted a plan tailored to Turf Titan's unique needs, converting these challenges into opportunities for growth. This approach was implemented in stages to ensure smooth project management and to maximize the impact of each initiative.
STAGE 1: TRANSITION AND PRIORITIZATION
Nectar began by transitioning Turf Titan from their previous agency. Despite potential issues, this transition was smooth and trouble-free. Nectar worked closely with Turf Titan to understand their dissatisfaction with the previous agency's content and branding efforts and prioritized the improvement of these areas. Nectar’s thorough onboarding process is designed to ensure understanding of the brand, its goals, values, and concerns.
STAGE 2: OPTIMIZATION AND CONTENT DEVELOPMENT
Next, Nectar enabled Turf Titan for Premium A+ content and designed pages for their top ASINs. This strategy both aligned with the brand and provided SEO value. Furthermore, they successfully launched new ASINs which quickly became best sellers.
STAGE 3: ADVERTISING AND VARIATION STRATEGY
In the final stage, Nectar set up an effective advertising strategy and doubled the advertising sales and spend. Additionally, a new variation strategy was devised, combining top ASINs to merge reviews and drive organic traffic across all child ASINs. The completion of these optimizations before the peak season was another crucial factor.
Results
Nectar's strategic approach resulted in outstanding results for Turf Titan:
Sales increased by 78% YoY
Made the top 100 in Garden Fertilizers
Despite the initial challenges, Turf Titan and Nectar worked together effectively to achieve a successful year and significant growth for the brand.
Before
After
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