An Amazon Brandstore Kitchenware Remodel

$

159

K

X

%

YoY Brand Store Sales Increase

Nora Fleming, a brand celebrated for its unique and charming home and kitchenware, sought to enhance its Amazon presence and boost conversions in a fiercely competitive market.

Despite a strong product offering, Nora Fleming’s conversion rates on Amazon were not reaching their potential.

They turned to Nectar for a strategic redesign.

Challenges

1

Market Presence

2

Unique Catalog

3

Stagnant Conversion Rating

4

Solutions

Nectar embarked on a comprehensive brand store redesign with the following strategic initiatives:

Product Placement Optimization: Moving products to the forefront for easier discovery, aiming to simplify the consumer's path to purchase.

Complementary Product Strategy: Nora Fleming's products lent themselves to strategic positioning to encourage purchases of complementary products to increase basket sizes.

Efficiency in Navigation: Streamlining the user journey within the brand store to facilitate quicker decision-making and conversion.

Analytical Approach: Using data-driven insights to inform design choices and enhance user engagement.

Results

The new brand store went live and saw immediate improvements in performance:

Conversion rate Increase: Within 30 days the conversion rate increased by 20.3%‍

Month-over-Month Increase: Increase in brand store sales of 70% from the month before brand store launch.

Year-over-Year Growth: Brand store sales increased by an amazing 159% compared to the same period in the previous year.

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