Timing Ads for Success

$

10

K

X

%

Reduction in ACoS on 5-Figure Ad Spend

Nectar had optimized Amazon advertising campaigns for General Tools and Donna Sharp, but we wanted to reduce the advertising cost of spend (ACoS) even further because both brands have large monthly advertising budgets.

In addition, for Donna Sharp, a bedding brand, the warm-weather season is their slowest time of year and was contributing to the difficulty of further decreasing ACoS.

Challenges

1

Insufficient Ad Plan

2

High ACoS

3

Budget Restraints

4

Insufficient Data

Solutions

Leveraging an daily and hourly metrics within our advertising platform, we effectively reallocated budgets to optimize their impact, even raising bids during peak performance periods. Nectar successfully experimented, observed, and pinpointed high-traffic, high-conversion times to adjust both budgets and bids accordingly.

For General Tools, expenditures were minimized during off-peak hours to allocate more resources to peak times.

In Donna Sharp's case, bids were increased during peak hours while simultaneously lowering spending during less active periods.

Results

As a result, Nectar lowered ACoS by 16% for General Tools and by 11% for Donna Sharp.

In fact, we lowered ad spend over the test period while improving return on ad spend, and increasing overall sales.

‍

General Tool Account Before Data Analysis:

‍Sales = 145k Spend = 11k ACoS = 7.64%

With Data Analysis:

‍Sales = 147kSpend = 9.6k ACoS = 6.53%

Donna Sharp Account Before Data Analysis:

‍Sales = 48k Spend = 10.3k ACoS = 21.5%

With Data Analysis:‍

Sales = 48.3k Spend = 9.2k ACoS = 19.2%

‍

The brands’ ad spend was more efficient because we were able to reduce wasted spend during times where traffic and conversions were low, and focus the budget during peak times.

Would you like to see how your ad spend can be further optimized while reducing ACoS?

Before

After

Similar to this

$

33.1

K

X

%

Increase in Global Sales YoY

Global Amazon strategy boosts the brand: Enhanced ads, keywords diversification, and campaign optimization drive sales surge.

$

3

K

X

%

Ad Sales While Decreasing ACoS 59.2%

Implementing focused Sponsored Product campaigns and controlling ACOS, for a huge ROAS improvement.

$

20

K

X

%

Conversion Rate Increase

New high-quality photography accurately represented products, and drove increased conversion rates and sales.

$

17

K

X

%

Improvement in NTB sales while reducing CAC

Nectar overhauls Doctor's Best's Amazon Ad strategy, resulting in New-To-Brand sales and lower Customer Acquisition Cost

$

44

K

X

%

Increase in Ad Revenue in 30 Days

Unlocking incremental growth opportunities with conservative spending through categorization and ad strategy.

$

76.6

K

X

%

Increase in Subscribe And Save Sales

Increasing subscribers to penetrate a market, grow customer lifetime value, and reduce customer acquisition cost.

$

2

K

X

%

YoY Growth

The long-term effect of sponsored brand video on brand awareness, new-to-brand sales, growth, and interesting category effects.

$

50

K

X

%

Monthly Increase in Sales

Revitalized an Amazon store with consistent branding, improved UI/UX, and targeted advertising to boost sales and engagement.

$

800

K

X

%

In under 5 months after launching on Amazon

Launching on Amazon the right way with full-funnel advertising, SEO optimization, and creative content development for big sales.

$

56

K

X

%

Increase in Sales YoY

How a well-planned, unorthodox Amazon Prime Day coupon strategy drastically improved montly sales.

$

1281

K

X

%

Increase in Ad Sales YoY

Comprehensive data-driven strategy for listing optimization, refreshed design, and precise advertising campaigns to drive sales.

$

500

K

X

%

Over half a million sales in 6 months

Launching a premium product on Amazon for immediate growth and profit sustained in the long term through holistic strategy.

$

16

K

X

%

Improvement in TACOS and ROAS

Optimizing TYR's Amazon advertising by reallocating spend from low-priced to high-priced items.

$

40

K

X

%

YoY period sales growth

Closing in on the Q4 with a major product recall and creating an ad strategy to come out ahead.

$

685

K

X

%

Increase in Ad Revenue

Achieving massive profitable growth under time and budget constraints by targeting high-intent buyers during peak season.

$

65

K

X

%

Sales Increase in 30 Days

Amplifying Amazon sales in 30 days via keyword optimization, product info enhancement, and seasonal targeting.

$

16.5

K

X

%

Improvement in TACOS on Monthly 6-Figure Ad Spend

Focused advertising strategy and eliminated wasteful ad spend to enhance sales performance and profitability.

$

27

K

X

%

Average Increase in Conversion Rate

Optimized product photography to increase customer engagement, conversions, and sales on Amazon.

$

238

K

X

%

minimum higher CTR from SBV

Using top notch video content for sponsored brand video to drive sales and new-to-brand customers.

$

214

K

X

%

1st Month Sales Increase

Using organic keyword ranking strategy to grow sales, break through plateaus, and improve ad campaigns.

$

50.1

K

X

%

Increase in Total Sales

Strategic listing cleanup, content creation, and variation strategy increases sales for a renowned kitchenware brand.

$

416

K

X

%

Increase in YoY sales

Overcoming ad spend issues and seasonality with precise segmentation and strategic spend management, fueling sustainable growth.

$

99

K

X

%

Increase in Top-Line Revenue

Streamlined Amazon strategies from access to data insights like never before, leading to massive growth.

$

33

K

X

%

Increase in Monthly Sales from Organic Traffic

Nectar's comprehensive redesign of an Amazon brand store doubled the homepage conversion rate.

$

2

K

X

%

Sales in the First Month

Coordinating content with the brand's advertising strategy to drive traffic and control costs.

$

10

K

X

%

Return on Ad Spend

Using Amazon's Demand Side Platform to drive sales and a significant lasting increase in ROAS.

$

18

K

X

%

Growth of Top-Selling Product in Two Months

Improved SEO strategy and leveraged high-impact keywords to boost search ranking, visibility, and sales.

$

78

K

X

%

Sales increase YoY

Switching from a new agency, creating a roadmap for growth, building content that converts, grows sales, and achieving a BSR.

$

130

K

X

%

YoY ad sales increase

Creating an ad strategy and content for peak season with limited time after transitioning from another agency.

$

55

K

X

%

YoY Increase in Sales

Optimized SEO, enhanced content, and refined ad strategies led to significant growth in Amazon sales and improved online presence.