DSP Advertising to Drive Conversions and Sales

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10

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Return on Ad Spend

Healthy Pet, a pet supply company that makes consumable products, that includes ökocat and their cat litter, was struggling to retain customers and reach new-to-brand shoppers.

As a result, Healthy Pet was losing out on sales it should have been obtaining and not growing at a fast enough rate.

Challenges

1

Retaining Customers

2

Reaching New Customers

3

Inefficient Advertising

4

Wasteful Ad Spend

Solutions

Adoption of Amazon Demand Side Platform (DSP):

Purpose: Amazon DSP allows brands to maximize their visibility through display and video ads. These ads target specific, curated audiences across both Amazon’s ecosystem and partner publisher sites.
Target: Achieve a Return on Ad Spend (ROAS) of 4x by tapping into new market segments and leveraging retargeting and remarketing tactics.

Retargeting Strategy:

Action: DSP retargeting ads were set up to re-engage audiences who had visited Healthy Pet's product pages but refrained from making a purchase.
Purpose: Drive conversions from potential customers already familiar with the brand.

Top-of-Funnel Customer Acquisition:

Action: Designed ads focusing on shoppers actively seeking products similar to Healthy Pet’s offerings.
Purpose: This approach was crucial in attracting new-to-brand customers and diversifying the customer base.

Remarketing for Repeat Purchases:

Action: Nectar rolled out remarketing ads targeting previous customers who hadn’t made recent purchases.
Purpose: Given the consumable nature of Healthy Pet's products, the aim was to induce recurrent sales and ensure consistent customer engagement.

‍

Results

These DSP strategies added 36% in revenue with a conversion rate increase of 12%.

The first month provided a 8x ROAS, the second month provided a 10x ROAS.

Prior to working with Nectar, Healthy Pet had attempted DSP with another agency with poor results.

Our team’s thorough understanding of Amazon’s DSP ads and A/B testing allowed us to double our ROAS goal.

When DSP is properly managed and used for the appropriate products, it can be an extremely powerful tool.

Before

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