Healthy Pet, a pet supply company that makes consumable products, that includes ökocat and their cat litter, was struggling to retain customers and reach new-to-brand shoppers.
As a result, Healthy Pet was losing out on sales it should have been obtaining and not growing at a fast enough rate.
These DSP strategies added 36% in revenue with a conversion rate increase of 12%.
The first month provided a 8x ROAS, the second month provided a 10x ROAS.
Prior to working with Nectar, Healthy Pet had attempted DSP with another agency with poor results.
Our team’s thorough understanding of Amazon’s DSP ads and A/B testing allowed us to double our ROAS goal.
When DSP is properly managed and used for the appropriate products, it can be an extremely powerful tool.