The redesign focused on a customer-centric approach, placing products front and center for an enhanced first-time purchase experience.

Brand Authenticity:

Each step of the process was driven by Nectar's extremely detailed onboarding process in which we capture brand vision, goals, and concerns in order to maintain the true uniqueness of Hero Cosmetics.

Auditing the assets:

Nectar's team was able to quickly see that there were too many sub-pages for Hero's brand store. It was confusing and in drastic need of consolidation.

Affirming with data:

Utilizing sales-to-visitor ratios, historic buying trends, and other key metrics, Nectar guided the redesign to align with consumer behaviors and preferences.

Educating with style:

The content was created with the purpose of elevating the look and style of the brand while displaying the most important features of the products.

In the competitive skin care market, customer education is incredibly important in order to win customers over. Missing critical information is an easy way to lose sales.

Strategic Product Placement:

Complementary products were strategically created positioned to encourage larger basket sizes.‍