The Hero’s Journey: A Cosmetic Overhaul for the Brand Store

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54

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YoY Growth After Brand Store Re-Launch

Hero Cosmetics, a leading skincare brand wanted to increase their sales on Amazon, sustainably, without relying on increased ad-spend.

Partnering with Hero Cosmetics, Nectar's creative team planned a complete Amazon Brand Store overhaul. The goal was to enhance brand presence, improve the shopping experience, and boost sales efficiency.

Challenges

1

Increase Brand Presence and Recognition

2

Increase Sales to Visitor Ratio

3

Increase Average Order Value

4

Reduce PPC Dependence

Solutions

The redesign focused on a customer-centric approach, placing products front and center for an enhanced first-time purchase experience.

Brand Authenticity:

Each step of the process was driven by Nectar's extremely detailed onboarding process in which we capture brand vision, goals, and concerns in order to maintain the true uniqueness of Hero Cosmetics.

Auditing the assets:

Nectar's team was able to quickly see that there were too many sub-pages for Hero's brand store. It was confusing and in drastic need of consolidation.

Affirming with data:

Utilizing sales-to-visitor ratios, historic buying trends, and other key metrics, Nectar guided the redesign to align with consumer behaviors and preferences.

Educating with style:

The content was created with the purpose of elevating the look and style of the brand while displaying the most important features of the products.

In the competitive skin care market, customer education is incredibly important in order to win customers over. Missing critical information is an easy way to lose sales.

Strategic Product Placement:

Complementary products were positioned to encourage larger basket sizes.‍

Results

The redesign yielded significant improvements:

Improved Sales-to-Visitor Ratio: The sales-to-visitor ratio immediately increased by 26% immediately after launch.

Reduced PPC, Enhanced Sales: Hero Cosmetics drastically reduced Sponsored campaign ad-spend on items to the store after the launch, and still experienced massive sales growth (54% YoY in the post launch period) despite the reduction in ad focus.

Increased Average Order Value (AOV): Post-launch, average order value increased by 59%.
Increased Market Basket: The number of items purchased per order increased by 5%.
YoY Average Daily Sales: Increased by over 12%.

Before

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