Paid Social Advertising

Paid social advertising on platforms like Facebook, Instagram, and TikTok serves dual purposes for marketplace sellers: building brand awareness with audiences who haven't yet discovered you, and driving qualified traffic to your Amazon, Walmart, or DTC Shopify store. While retail media captures high-intent shoppers already on marketplaces, paid social reaches customers earlier in their journey - when they're scrolling social feeds, researching products, or discovering new brands through influencer content.

The hard problem with paid social for marketplace sellers is attribution. Facebook and TikTok can't natively track Amazon conversions, so ROI looks like a black box. We solve it through multi-touch attribution modeling inside our iDerive platform correlating social ad spend with marketplace sales lift, branded search increases, and new-to-brand customer acquisition. When you can actually see the payoff, you can actually invest at the top of the funnel.

Paid social doesn't sit in a silo. Our creative aligns with Amazon product listings, promotional messaging coordinates across channels, we retarget Amazon Store visitors with Facebook ads, and we drive TikTok audiences directly into TikTok Shop for in-platform conversion. For brands with Shopify DTC, we build multi-touch journeys that start on social, nurture through email, and convert wherever the customer is ready to buy marketplace or DTC.