4

Nectar approached the project with the goal of revamping Petmate’s product images to make them more eye-catching, informative, and conversion-driven. Here’s how the new imagery helped drive higher conversions:

Improved Clarity and Visual Appeal:

1. Sharper and More Vibrant Colors: Nectar’s images used brighter, more vibrant colors that stood out more on Amazon’s search results pages. This helped Petmate’s products catch the eye of potential buyers more effectively compared to the older, duller images.
2. Enhanced Lighting: The updated images had better lighting that highlighted the textures and materials of the products. This gave customers a clearer sense of quality, increasing the perceived value of the product.

Emphasizing Product Features:

1. Focus on Key Features: Nectar’s photography ensured that the most important product features were prominently displayed. For example, the addition of clear labels like “It Glows” on the glow-in-the-dark toys immediately communicated a standout feature, reducing any guesswork for shoppers.
2. Better Angles and Composition: The new images used more dynamic angles that showcased the product’s design and functionality, making it easier for customers to understand what they were purchasing at a glance.

Consistency and Professionalism:

1. Consistent Branding: The new images brought a more cohesive and consistent look to the entire product range. By using the same color schemes, backgrounds, and lighting techniques, the listings appeared more professional and polished, which enhanced customer trust.
2. Clean and Uncluttered Design: Unlike the old images, which had more clutter or awkward angles, the Nectar images had simple, clean compositions. This minimalistic approach allowed the product to be the focal point and helped customers make faster decisions.

Enhanced Product Differentiation:

1. Highlighting Unique Selling Points: For items like the glow-in-the-dark frisbee, Nectar's images featured subtle visual cues (e.g., “It Glows” in glowing text) that made the product more distinguishable from competitors. This made it easier for potential buyers to see what made Petmate’s products unique.
2. Professional Presentation of Toys: The new visuals emphasized the high-quality materials and premium feel of the toys, making them look more durable and attractive to customers.
   ‍

Examples of four of the most successful and well-known products shown below for comparison
(Version A are the old versions and Version B are Nectar produced).